Monthly Archives: May 2011

Meet ben – Benjamin Moore’s New Value Paint

Ben Image 2-resized-600Ben – Benjamin Moore’s Premium Performance Exceptional Value Paint

Benjamin Moore finally did it. In their new paint line introduction called Ben, they have brought to the market a paint that delivers premium performance at an exceptional value. Ben was created using the same technology and tinting system as their ultra premium line Aura. There is little dispute that Aura is arguably the best paint ever created and now you can get Ben which shares many similarities with Aura for much less. Ben is an eco-friendly paint with very low VOC emissions that was created for residential and commercial projects.  Ben dries fast, has very little odor, cleans up with soap and water and covers extremely well.  Ben also features superb touch up and spatter resistance. Ben can be made in any of the colors in the Benjamin Moore system and can also be tinted to match almost any other color you may have chosen from other brands.

Ben is also backed by the Green Promise which is Benjamin Moore’s assurance that its environmentally friendly coatings meet and often exceed the strictest industry standards, while also delivering premium levels of performance you expect from Benjamin Moore.

Ben is available in a flat finish, and eggshell (low luster) and a semi-gloss finish as well as a primer. I have had the pleasure of working with these new products from Benjamin Moore for over a year and having been in the paint business for over 40 years, I can say for certain that these new products are, by far, the best paint I have ever used. I am amazed that there is not a single color that I have used (including bright yellows and reds) that ever need more than two coats. Because I can always count on no more than two coats I know that Benjamin Moore really does offer the best value. (I remember the time I needed six coats of a red from another brand to get coverage and it still did not look right but that is another story.)

Try Ben, you will really like the savings and the performance!

The High Cost of Cheap Paint

C--Documents and Settings-pos.WESTLAKE-My Documents-LAURA-WEB-BABYPAINTING-resized-600We know you’re feeling it – rising fuel prices & an unstable economy are straining your budget. We feel it, too.  When it comes time to buy paint for your home, you might be tempted to look for the cheapest product out there.  But before you do that, consider what paint experts & professional contractors say about about getting the most value for your money.  In general, you get what you pay for.  So buy the highest quality interior paint you can afford.  Here’s why:

Coverage Matters.  Although almost any paint can look good once it’s up on the walls, the biggest factor separating budget brands & premium brands is the effort it takes to get it there in the first place.  That’s why some contractors pointedly refuse to use less expensive paints like those sold at big-box retailers.  The professionals say that in real-world situations, budget paints just don’t deliver the same covering ability as premium choices.  The result is that extra prep work & extra coats are often needed to achieve the same results.  So it’s important to weigh the extra time – and extra paint – an additional coat or two will require against the up-front savings.  This is especially true if you’re doing a big color change or painting a room in a deep, dramatic or bold color.

The pros agree – Benjamin Moore simply offer better coverage than budget paints.  Even better, Ben Moore’s Aura & Regal Select are self-priming, saving you additional time & money; and they are fast-drying, allowing you to recoat in 1 hour.  Do you want to spend Saturday morning painting your bedroom or do you want to spend all day Saturday & Sundaypainting your bedroom?

Think Durability.  High-quality paint is more colorfast, meaning it will stand up to repeated washings, won’t fade or yellow with age and will hold up to repeated washings.

Is it the right color?  How many of you have fallen in love with a color you saw in a magazine, bought a gallon of paint, got it up on the wall and then realized you can’t stand it?  It happens all the time.  The smart thing to do is to take sample chips home, hang them on the wall and look at them at different times of the day to see if you still like the color.  At Pucher’s, we offer 5×9 paint chips of any Ben Moore color that you can take home at no charge.  If you can’t decide between two colors, you can purchase pint-sized Color Samples of an Ben Moore color.  We also have color & design professionals on staff who can guide you on color trends, provide a second opinion or suggest a good paint contractor.

The bottom line – Buying Benjamin Moore paints from Pucher’s will save you a huge amount of time, money & headaches!  You can be sure that the colors you love will be up on your walls in no time and will look great for years to come – or until you change your mind ;)