NEW at Pucher’s – Mirage Hardwood Flooring

mirage-breza-bali-resized-600Mirage – the # 1 hardwood flooring brand in North America

One look at a Mirage hardwood floor and it may ruin other flooring for you.  They’re that beautiful!  That’s how we felt when we first saw these floors.  If you want a floor that is truly distinctive, one you won’t see everywhere, you really should make a trip to Pucher’s Westlake to see our new Mirage display. Mirage wood floors are known for uniformity, stability, durability, better air quality, added value, and lifelong good looks.

Mirage has been recognized 15 times for outstanding quality, including the following:

  • Ranked 1st in quality by Floor Focus magazine in 2003, 2005, 2006, 2007, 2008, 2009, and 2010
  • Ranked 1st in quality by Floor Covering Weekly in 2008, 2009, and 2010
  • Received the Floor Covering News Award of Excellence in 2007, 2008, 2009, and 2011

Top 10 Reasons to Choose Mirage


To experience Mirage hardwood floors for yourself, watch this video Top 10 Reasons to Choose Mirage and take a guided tour through rooms that show off Mirage’s gorgeous oaks, maple, walnut, birch and exotic hardwoods floors.  We think you’ll agree each floor is more gorgeous than the next.

One reason that Mirage floors are so distinctive is the cutting method that the company uses in producing its engineered wood planks.  Most hardwood floors are crafted using a rotary cut, but Mirage uses the dry sawn method.  The dry sawn method preserves the color variation, uniformity and natural grain beauty of the wood.  You’ll notice the difference when you see these floors.

One More Reason We Like Mirage

Mirage features beautiful exotic hardwoods like African Mahogany, Koubari and Canadian Breza (pictured, top) and they are all Lacey Act compliant.  You probably have never heard of the Lacey Act, but it definitely affects you when you buy exotic hardwood flooring.   Enacted to protect our natural rainforests, the Lacey Act Amendment of 2008 bans the import, sale and purchase of illegally sourced timber and wood products.  I think we can all agree that protecting the rainforest is a good thing.  But, if you’re shopping for an exotic hardwood floor, the burden is on you, the buyer, (as well as us, the seller) to make sure that the hardwood you buy was sourced from a company that practices responsible and sustainable logging.  According to the law, even an innocent buyer unaware of any illegal sourcing, can be subject to imprisonment, civil and criminal fines up to $200,000 and forfeiture of goods, if they purchase such a floor.    This is why Pucher’s only carries products that are Lacey Act compliant, like Mirage hardwoods.

Key Takeaway:  NEW at Pucher’s Decorating, Mirage Hardwood floors offer stunningly beautiful, quality hardwood flooring constructed of sustainable N. American and exotic hardwoods that will last a lifetime.  Visit us at Pucher’s Westlake or watch this video to learn more about Mirage.

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