Ben – Benjamin Moore’s Premium Performance Exceptional Value Paint
Benjamin Moore finally did it. In their new paint line introduction called Ben, they have brought to the market a paint that delivers premium performance at an exceptional value. Ben was created using the same technology and tinting system as their ultra premium line Aura. There is little dispute that Aura is arguably the best paint ever created and now you can get Ben which shares many similarities with Aura for much less. Ben is an eco-friendly paint with very low VOC emissions that was created for residential and commercial projects. Ben dries fast, has very little odor, cleans up with soap and water and covers extremely well. Ben also features superb touch up and spatter resistance. Ben can be made in any of the colors in the Benjamin Moore system and can also be tinted to match almost any other color you may have chosen from other brands.
Ben is also backed by the Green Promise which is Benjamin Moore’s assurance that its environmentally friendly coatings meet and often exceed the strictest industry standards, while also delivering premium levels of performance you expect from Benjamin Moore.
Ben is available in a flat finish, and eggshell (low luster) and a semi-gloss finish as well as a primer. I have had the pleasure of working with these new products from Benjamin Moore for over a year and having been in the paint business for over 40 years, I can say for certain that these new products are, by far, the best paint I have ever used. I am amazed that there is not a single color that I have used (including bright yellows and reds) that ever need more than two coats. Because I can always count on no more than two coats I know that Benjamin Moore really does offer the best value. (I remember the time I needed six coats of a red from another brand to get coverage and it still did not look right but that is another story.)
Try Ben, you will really like the savings and the performance!